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Lloyds Commercial Banking
Supporting British businesses with tailored financial solutions
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Supporting British businesses with tailored financial solutions
Flexible financing secured against your business assets including inventory, receivables, and equipment. Unlock working capital tied up in your balance sheet.
Company demographics, funding, and competitor analysis
Financial analysis of commercial clients
Comprehensive banking operation diagnostics
DISC assessment and communication style analysis
Tailassetd outreach messages based on research
Compelling follow-up sequences
Professional content for thought leadership
Decision-making process and influence networks
ROI calculations and business case development
Competitive intelligence and positioning strategies
Market positioning and competitive landscape
Complete diagnostic reports for solution design
Proven objection handling strategies
Engaging content for social proof
Win-win tactics with concession planning
Deal protection and risk management
Emergency intervention for at-risk deals
Calculate ROI for casset imagery management
Assess data integration needs and Working Capital Solutions fit
Plan data migration from legacy systems
Our proven methodology for value-based commercial banking with working capital optimisation.
"Is now a good time for a brief chat about your business banking?"
"How has your current banking relationship been supporting your growth?"
"What's working well? Where are the gaps in your financing?"
"What's your biggest challenge with cash flow or working capital?"
"If cash flow issues delayed a major project, what would be the financial impact?"
"We typically improve cash conversion by 30-50% whilst reducing financing costs"
"Let me show you exactly how we can help optimise your working capital"
"What day next week works for a detailed financial review?"
The most powerful moment in the call - using the customer's own financial exposure to demonstrate value.
Ask: "What would be the cost to your business if you missed a major contract due to cash flow constraints?"
Get them to state a number: £100K, £500K, £2M
"Based on similar businesses, we typically improve cash conversion by 30-50% and reduce financing costs by 15-25%."
That's real money back in their pocket
"So if your current working capital gap is £2M, we could release £600K-£1M AND reduce your borrowing costs."
Use THEIR numbers to show YOUR value
💡 Why This Works: The customer can't argue with their own numbers. You're not making claims - you're showing them what's possible based on what THEY said matters to them.
Use these benchmarks when presenting the value clincher for each banking product:
Based on research of 35,000+ sales calls. The objective is not to close a sale, but to open a relationship.
Gather facts about the customer's current banking arrangements
"What banking facilities do you currently have in place?"
Uncover difficulties and financing gaps
"What challenges have you faced with cash flow?"
Explore consequences of inadequate financing
"How would a cash flow gap affect your growth plans?"
Focus on value and solutions
"If we could release £500K in working capital, what would that mean for your business?"
Qualify leads effectively by understanding Budget, Authority, Need, and Timeline.
"What's your current annual turnover and financing requirement?"
"Who else is involved in banking decisions - FD, CEO?"
"What's driving you to review your banking arrangements now?"
"When does your current facility expire?"
Listen 80% of the time, speak 20%. The customer should do most of the talking whilst you guide the conversation with strategic questions.
Remember: People buy from people they trust.
"I understand cost is important. Let me show you the total value including speed of funding, flexibility, and the working capital we can release."
"That's great to hear. Would it be worth a quick comparison to ensure you're getting the best terms and most flexible facilities?"
